INSIGHT How Checkout Friction Costs Merchants Thousands

A single payment issue can undo high-intent demand in seconds

1. High Intent, Higher Stakes

2. It Takes Just One Digit

3. Where Manual Entry Breaks Checkout

4. Solution to the Typo

5. From Friction to Fulfillment

Explore how Click to Pay and Visa Payment Passkeys help merchants convert high-intent purchases

Read our research paper to learn more

¹ Marketech APAC, 2024
² https://www.visa.com.sg/about-visa/stories/2025/commerce-of-tomorrow-why-ecommerce-growth-in-asia-pacific-depends-on-frictionless-secure-payments.html
³ https://corporate.visa.com/en/solutions/tokenization.html