Driving tourism in Singapore
The Singapore government was keen to explore and address the needs of tourism and lifestyle small and medium-sized enterprises (SMEs) impacted by COVID-19.
In 2020, Visa signed a 3-year Memorandum of Understanding (MOU) with the Singapore Tourism Board (STB). The STB-Visa collaboration focuses on two strategic areas to revive the local tourism industry – joint research and analytics and marketing partnerships.
Visa and STB launched a report titled “Impact of COVID-19 on Tourism in Singapore and the Road to Recovery and Transformation”, which contained data insights on the economic impact of the pandemic and recommendations to spur recovery in tourism sector.
There are 2 phases in Visa and STB’s marketing partnership. Phase 1 combined #Where You Shop Matters and #SingapoRediscovers to encourage shopping at local retailers, while Phase 2 will be focused on international marketing and tourism.