Guest Checkout Was Meant to be Easy

INSIGHT Guest Checkout Was Meant to be Easy

Retyping details turns convenience into friction

1. The Convenience Trap


2. The Same Details. Again.


3. When Convenience Becomes Friction


4. The Merchant Pays the Price


5. Guest Checkout Without the Repetition



Explore how Click to Pay and Visa Payment Passkeys help merchants reduce checkout friction, streamline authentication and convert more guest shoppers.

Read our research paper to learn more
¹ Visa Commission Study 2022
² https://www.convertcart.com/blog/cart-abandonment-rate-statistics
³ FIDO Alliance, Consumer Password & Passkey Trends 2025
⁴ Staff reporter, APAC, 2022
⁵ Results from unmoderated quantitative research conducted by Visa in Australia, Aug 2023