Every Redirect Puts the Sale at Risk

INSIGHT Every Redirect Puts the Sale at Risk

Each detour away from checkout adds friction, delay and drop-off

1. Designed for a Different Era


2. Redirects Break Checkout Momentum


3. Familiar Signals Disappear


4. High Intent Meets Too Much Friction


5. Stronger Authentication Without Disrupting Checkout



Explore how Visa Payment Passkeys help merchants strengthen payment authentication without friction

Read our research paper to learn more
¹ Latest Cart Abandonment Statistics (2025) | StatsUp
² Radware, Case Study: How a 2-Second Improvement in Page Load Time More Than Doubled Conversions
³ LexisNexis Risk Solutions, True Cost of Fraud Study, Asia Pacific