• Improve your customer payment experience

    Visa Sensory Branding offers your customers a consistent payment experience for their approved Visa transactions.

A smartwatch, a laptop, a smartphone, and a sales terminal all showing a circle with a checkmark in it and the word Approved below.

Gold line.
Gold line.
Gold line.

Speed represented by stopwatch icon.

Speed

Less than a second in length, Visa Sensory Branding was found to signal speed and convenience.²

Illustration of handshake for loyalty.

Loyalty

94 percent cited greater favourability toward merchants.³

Illustration of a shield with a checkmark in the corner representing trusted transactions.

Trust

Sensory branding helps to increase consumer confidence and sense of security.

Illustration of a circle with three smaller circles on it.

Familiarity

Visa Sensory Branding creates a more consistent payment experience.