There is only one way to find out what the affluent think, so we asked 4,846 of them across 10 markets – Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Russia, Singapore and the UAE. In all of them, apart from the UAE, we interviewed more than 500 people. In the UAE, the figure was 300.
We questioned both the well-off and the very well-off in each country and we defined affluence relative to the wealth of a country, so household incomes between markets varied widely, from the equivalent of at least $14,000 per household a year for a well-off household in India (INR750,00), to the equivalent of more than $245,000 a year for the very well-off in Japan (¥22 million).
Interviewees came from a small percentage of the population in countries with fewer affluent (around two percent) to representatives of around 15 percent of the population in countries with many affluent people.
Visa Affluent Index
We asked the affluent in 10 countries if they planned to increase or decrease their discretionary spending overall and on specific items in the coming year. We indexed it such that the higher the score over 100, the more they think they are going to spend.
This is what we found: