Visa Cash App Racing Bulls Pop-Up Experience – Inside The Garage at ION Orchard Launches Today

09/26/2025

 

The highly anticipated pop-up event, Inside The Garage, a collaboration between VISA HUGO and TUDOR, the official partners of Visa Cash App Racing Bulls Formula One Team (VCARB) launched today at ION Orchard.

Members of the media, KOLs and esteemed invited guests from HUGO, TUDOR and Visa turned up at the launch event today, where they experienced interactive installations, including testing of their reaction speed at HUGO’s interactive challenge, taking the driver’s seat in TUDOR’s racing simulator, and a photo opportunity of the VCARB showcar, located at ION Orchard’s B4 ION Station. 

This pop-up experience, which includes daily redemptions and limited-time draws will be available until October 5. From 26 to 29 September, visitors stand a chance to win an exclusive photo opportunity with VCARB team driver Isack Hadjar during his Q&A session at the pop-up on 1 October, while from 30 September to 5 October, shoppers can enter a draw for S$1,000 HUGO store credit. Additional redemptions include limited-quantity VCARB LEGO sets at TUDOR Boutique and collectible driver cards at the HUGO Store, available daily throughout the exhibition duration.

“We are excited to be part of the Visa Cash App Racing Bulls Pop-Up Experience at ION Orchard, marking the first time in the world that Visa, HUGO, and TUDOR have come together for such an event. This collaboration underscores our commitment to creating unique and memorable experiences for our community. By bringing together the excitement of racing, the innovation of Visa, and the creativity of our partners, we aim to offer an unparalleled experience that resonates with fans and shoppers alike. We are also introducing the Spend & Get campaign, which enables cardholders to redeem exclusive gifts from the pop-up when they pay with their Visa cards at ION Orchard. This event is a testament to the power of collaboration and the shared vision of our brands to connect with people in meaningful ways,” said Adeline Kim, Visa Country Manager for Singapore & Brunei.

For more information about the pop-up experience at ION Orchard B4 ION Station, please visit https://www.ionorchard.com/en/events.html.

 

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

About TUDOR

TUDOR is an award-winning Swiss-made watch brand, offering mechanical watches with refined aesthetics, proven reliability and unique value for money. The origins of the TUDOR brand date back to 1926, when ‘The TUDOR’ was first registered on behalf of the founder of Rolex, Hans Wilsdorf. He created the Montres TUDOR SA Company in 1946 to offer watches with the quality and dependability of a Rolex, at a more accessible price point. As a result, over the course of history, TUDOR watches have become the choice of daring individuals. Today, the TUDOR collection includes flagship lines such as Black Bay, Pelagos and 1926. Since 2015, TUDOR has offered exclusive mechanical Manufacture Calibres with varied functions.

About HUGO

HUGO, the younger of the two HUGO BOSS brands, provides a platform for self-expression and an experimental approach to style. Globally engaged and culturally fluent, the brand is all about bringing individuality to the forefront. Appealing to a younger and bolder audience, HUGO offers collections with a progressive attitude and fresh outlook, with tailoring and casualwear that push boundaries and challenge convention.

About Visa Cash App Racing Bulls Formula One™ Team

With more than 370 race starts and counting, Red Bull’s Italian Formula One team has been one of the sport’s most consistent and important competitors since 2006.

Launched as Scuderia Toro Rosso and charged with bringing future champions to the grid, the team was successful in launching the top-level careers of a generation of drivers who have gone on to win races and World Championships in Formula One and beyond. The success continued following the teams’ 2020 rebrand as Scuderia AlphaTauri, with victory at the Italian Grand Prix in its first season. Reborn with an expanded mission to battle for the sport’s biggest prizes, Visa Cash App Racing Bulls team is powering into a new era of competition at the pinnacle of motorsport.