Underserved SMEs look to Digital Banks to provide enhanced services: Visa Study
Eighty-eight per cent of small and medium-sized enterprises (SMEs) in Singapore would consider switching some services to digital banks, according to a 2020 Visa Study on Digital Banking and SMEs in Singapore1. These findings come as the Monetary Authority of Singapore (MAS) looks to digital banks to help support the underserved SME segment with the expectation of three wholesale banking licences to be issued in the second half of this year2.
Existing banking challenges expressed by SMEs include unsatisfactory terms on corporate products and a lack of control over their banking experiences. When asked what they’d like improved, they expressed a desire for greater convenience, value, and the ability to track payments and manage cashflow3.
This untapped segment presents a viable opportunity for digital banks, with the majority of SMEs showing a positive attitude towards digital banks. More than half the respondents believe that digital banks will provide an overall lower cost of banking (55%), increased convenience (54%), greater ease in paying bills online (53%), and save time and effort when performing banking transactions (52%). Respondents are lured by the 24/7 availability of digital banks (58%), ease of making digital payments and transfers (56%), and efficiency of money transfers when receiving payments for goods and services (55%)4.
“The digital banking experience for SMEs has not evolved at the same pace as consumer banking and the services that exist are not as sophisticated. With traditional banks looking to become more digitally focused and new neobank challengers introducing innovative solutions to serve this segment, we believe more SMEs will embark on their digital transformation journey adopting digital banking services or embedding digital solutions into their day-to-day business processes,” said Kunal Chatterjee, Visa Country Manager for Singapore & Brunei.
The study showed that SMEs have started using digital solutions for services such as accounting (49%), payroll (48%), invoicing (47%) and claims processing (46%). In addition, they have increased digital payments usage for subscriptions to third-party services (51%), paying for utilities (50%), travel expenses (49%) and paying salaries and bonuses to their employees (49%).
Looking ahead, most SMEs are likely to use a mix of services from traditional and digital banks, particularly for loan applications (60%) and business insurance applications (58%). However, SMEs are most likely to switch to digital banks for services such as transferring money to another international account (39%) and foreign exchange services (35%). Additional services that SMEs would like to see from digital banks include reduced or no rates for services (72%), alerts to relevant grants from the government, support and guidance to direct them to relevant government agencies (72%) and a consolidated dashboard to manage their expenses (70%)5.
“Day-to-day, SMEs face a variety of different business challenges. With more SMEs moving towards digitisation to adapt and stay ahead, Visa sees the importance in working with existing banks and fintechs to help bridge any gaps,” Visa Country Manager for Singapore and Brunei, Kunal Chatterjee, said. “Traditional and digital banks need to provide trust and control to be able to credibly service this underserved and diverse segment and provide flexibility and customisable services that can help SMEs of all sizes succeed in this new digital environment,” he added.
1 The Visa Study on Digital Banking and SMEs in Singapore was conducted in March 2020 by CLEAR with 513 Singaporeans between the ages of 18 and 65. All respondents were full-time employees or bosses at various small and medium-sized enterprises.
2 Monetary Authority of Singapore: https://www.mas.gov.sg/regulation/Banking/digital-bank-licence
3 Visa Study on Digital Banking and SMEs in Singapore
4 Visa Study on Digital Banking and SMEs in Singapore
About Visa Inc.
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit www.visa.com.sg