Visa Puts the ‘V’ in Lavish with World’s First Jewel-Encrusted Solid Gold Companion Card

Singapore, 23 October 2012

Pocket bling takes on new meaning with the launch of the world’s first jewel-encrusted solid gold Visa Infinite companion card, in partnership with Sberbank in Kazakhstan.

Available by invitation only to Sberbank’s top 100 customers, the card will act as a companion card to the Sberbank standard Visa Infinite card. It can be used for chip transactions and is designed in response to the growing appetite for elite, status- symbol cards.

The limited edition Visa Infinite companion card is made of solid gold and embedded with 26 diamonds, totaling 0.17 carats, and mother-of-pearl, with a brushed gold finish.

James Lim, Head of Consumer Products, Visa Asia Pacific, Central Europe, Middle East and Africa, said, “Visa Infinite cards are not just any card – they deliver service and privileges not available to other card types and are a reflection of the cardholders’ status.”

“We constantly strive to provide clients with unique and innovative cards and are excited to launch the first jewel-encrusted solid gold companion card in partnership with Sberbank. Ultra wealthy cardholders want differentiation and with this coveted piece of luxury, the card becomes the ultimate status symbol.”

“We are delighted that our cardholders in Kazakhstan are amongst the world’s first who are able to take advantage of this exclusive offer. Issuance of such premium cards is part of a comprehensive program meant to ensure the highest level of Sberbank’s customers’ service.  The unique Sberbank Visa Infinite companion card is the best way to reflect the ultimate status of a cardholder,” said Sergei Inushin, deputy chairman for retail business, Sberbank.

The Sberbank Visa Infinite card will provide cardholders with extra support when they need it most including access to a “Sberbank First” personal manager, medical and information services, purchase protection for stolen goods and comprehensive premium health and travel insurance.

Cardholders will also have access to Visa Premium Access privileges, which include unique privileges and benefits, from teeing off at some of the world’s top golf courses, luxury vacation getaways to round-the-clock personal concierge service and fast-track immigration at more than 280 airports worldwide.

Manufactured by Rosan Diamond in Russia, this jewel-encrusted companion card is expected to be available in more markets across the Asia Pacific, Central Europe, Middle East and Africa region over the next few years.

For the full listing of Visa Premium Access programs and privileges, please visit[1]


[1] Terms and conditions apply.

About Visa Inc.:

Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world's most advanced processing networks-VisaNet-that is capable of handling more than 20,000 transaction messages a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank, and does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: Pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit